* Lion Brand Yarn Wins Hitwise Award as Best Featured Hobbies & Crafts Website *

Manhattan, New York – 14 November 2007 – The Lion Brand Yarn Company USA wins Hitwise Top 10 Award for the third quarter of 2007. Lion Brand’s Web site is the ninth place in the Lifestyle – Hobbies and Crafts Industry received relative to the market share of U.S. visits it from July - September 2007. The Hitwise U.S. Top 10 Awards Program celebrates the most successful American Websites in 160 + online industries. Hitwise reports on the anonymous Online usage and search behavior of more than 10 million Internet users U.S. Users the largest online sample of its kind-this unique awards program for excellence in online performance through public popularity. Lion Brand is the largest producer of home craft yarns. By working closely with its customers, has its website, the individual most visited page on the Internet for free download and knitting Crochet patterns. Each edition of the weekly e-newsletter read Lion’s of more than 850,000 subscribers, making it the largest publishing its kind, where crochet and knitting enthusiasts all over the world. ”An award like this only confirms our belief that We listen to our customers drives the success of our website. “Said Lion Brand’s CEO David Blumenthal. “In the past 12 years, we have Online is the driving force behind the changes and progress We are on our website all from feedback from customers. A Much of the credit for this award should go to our customers. We would be very much possible to our customers for making this award. “ About Lion Brand Yarn Company Lion Brand Yarn Company, is a 129-year-old company and is America’s oldest hand knitting yarn brand. Founded in 1878, the company began Operation in New York and is a leading provider of quality hand Knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has at the top of the trend, while it was still yarn its customers the highest quality of products, services and Inspiration. About Hitwise Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how Communication with its customers a wide range of competitive websites, and as their competitors with different tactics to win online customers. Since 1997, Hitwise has pioneered a unique, network-based approach Internet measurement. Through relationships with ISPs around the world, Hitwise patented method was the anonymous online usage, Search and conversion behavior of 25 million Internet users.